As part of my work at the art school I was asked to contribute to a digital Wunderkammer.
A Wunderkammer is half way between a small museum and cabinet of curiosities, this German “room of wonders” will be used as a learning exercise for our first year students. I was asked to add two objects, one personal and one aspirational, my personal object was my custom painted Specialized frame that I wrote about here.
My aspirational object was a very special anniversary edition Yeti frame.
Anyway I decided to post the short here as well.
Yeti are a bicycle maker that only produce mountain bikes, that singular focus is actually an incredibly rare thing. They were there from the start, founded in 1985 by John Parker when he sold his Indian motorcycle to buy a jig and some tubing. He started building frames and bikes that were at the very peak of design and performance for their day.
They are a brand that have developed a cult following called “the Tribe”, this following is so loyal they cross the globe for the annual Yetimeets with special anniversary meets going as far as Nepal, the home of their namesake.
Being there since the beginning of mountain biking means racing and Yeti have always raced. They brought a level of factory support and professionalism to their race team in the late 80’s and early 90’s that did not exist elsewhere. A small outfit in reality, their race presence has always been that of a much larger company, they have also boasted a rider rooster to match that ambition.
Yeti were there at the first UCI Mountain bike World Cup. The first female mountain bike world champion was Julie Furtardo on her fully rigid Yeti FRO (For Racing Only).
The early racers like John Tomac and Furtardo piloted the distinctive turquoise and yellow machines in both the downhill hill and cross country disciplines to successive victories.
The infamous Missy Giove made her name ragging amongst other Yeti’s a early full suspension ARC ASLT, simplistic and unrefined by todays standards but jaw dropping for 1993. Mountain biking in the early days was punk, it was tribal and it was on the edge of extreme sport counter culture, Yeti fitted right in.
30 years later and some things have never changed, Yeti still race, they still support the uppermost talent of the sport and they are still that boutique brand from Durango.
The racing may have changed focus to the new discipline of Enduro and the EWS but they are still at the top of the field. In 2015 Richie Rude won the Enduro world series on his SB 6C, with team mate and the previous years champion Jared Graves winning the last race of the season.
This long introduction leads me finally to my object of desire, 2015 was the last year that Jared graves raced for Yeti, he also won that race. After over a decade on the iconic bikes a year later and its still hard not to picture Graves in the Turquoise and Yellow.
You can’t collect racers but you can collect their bikes and my object for the Wunderkammer is the bike (no doubt in Graves’s own collection) in the 30th anniversary colours that he piloted in his last winning race for Yeti.